# My website loads slowly. What can I do?

Does your site have the performance to handle the traffic the right way? This is where many Shopify stores tend to fail as well and a simple time delay in your store's load time will increase your bounce rate and decrease conversion rate. Shopify says it is about a 7% drop in conversion rate for an extra second. They have some more stats in this article: [https://www.shopify.com/enterprise/site-performance-page-speed-ecommerce](https://www.shopify.com/enterprise/site-performance-page-speed-ecommerce) \
If you'd like, we can work on your store to increase the score to over 45% and bring your speed into a higher range. We can also help you understand how speed affects your bounce rate and conversion rate. Just let us by contacting our Customer Support.
