Why it is Important to Manage and correct Broken Links for any ecommerce Store?

As per Studies detecting and fixing broken links will be more important than ever. According to a study by Blue Corona, 50% of websites contain broken links and images, and with the increase in online content, it is estimated that this number will increase.

1. Broken links can significantly reduce user experience.

2. This leads to a decrease in website traffic and a decrease in revenue.

Data shows that 35.2% of home pages have one or more broken links.

Causes of broken links

The status happens when a website encounters the following issues:

• Users enter an incorrect URL.

• The web page has been removed or replaced by a new one, so the old link is outdated.

• The site is blocked by extensions or users’ firewalls.

• The website allows only a limited number of users to access: A page that contains a user’s private information cannot be accessed by others due to privacy policy. Some sites also require users to log in, such as administrator pages and paid newspapers.

• An article posted in a private group on some social network platforms cannot be viewed by people outside the group. Thus, the link citing this article becomes a broken link.

• The reason that leads to the most cases of broken links is the change in equipment structure. It is also the most dangerous cause.

Why Broken links are bad for your online store?

Let’s say a potential client clicks on a link to your online store that he found by chance in a blog post or the news feed of his favorite social network. The link, being broken, leads him to your store but with an error message. The visitor will be disappointed and, as a result, will leave your online store without spending any time there.

Search engines will think that it is bad or uninteresting if visitors don’t spend time on your online store. They will start downgrading your online store in their search results in favor of your competitors. Finally, you will lose sales and therefore money. This is just one of many scenarios.

How to remove broken links from your website?

Due to its serious impact, it is crucial that you immediately check and remove any broken links on your site. However, finding and fixing dead links manually may be challenging. Fortunately, we have the Webrex SEO app to help you out here you can check on our link about how you can manage and Fix broken links man