> For the complete documentation index, see [llms.txt](https://webrexstudio.gitbook.io/seo-json/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://webrexstudio.gitbook.io/seo-json/google-page-speed/why-is-ecommerce-website-speed-or-page-speed-so-important.md).

# Why Is eCommerce Website Speed or Page Speed So Important?

Did you know that [93% of people bounce off a website](https://blog.hubspot.com/marketing/web-design-stats-for-2020) that doesn’t load quickly?\
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fast-loading pages are significantly linked to e-commerce success. Not only do speedy sites encourage visitors to stay on the site for longer, but just a one-second site speed improvement [could boost your conversion rate by 27%](https://www.thinkwithgoogle.com/_qs/documents/4290/c676a_Google_MobileSiteSpeed_Playbook_v2.1_digital_4JWkGQT.pdf).\
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Also, if your page loading speed is slow, you’ll find yourself further down the search string.\
Slow page loading speed also encourages a higher bounce rate. 

<figure><img src="/files/iLNHIret8Y0679EXkcSe" alt=""><figcaption><p><strong>(Image Source:</strong> <a href="https://backlinko.com/hub/seo/bounce-rate"><strong>Backlinko</strong></a><strong>)</strong></p></figcaption></figure>

Study shows that **the probability of bounce increases by 32% as page load time goes from 1 second to 3 seconds.**\
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And if we see the statistics in detail then,  [40% of online users](https://www.akamai.com/uk/en/about/news/press/2009-press/akamai-reveals-2-seconds-as-the-new-threshold-of-acceptability-for-ecommerce-web-page-response-times.jsp#:~:text=Forrester%20found%20that%2040%20percent,especially%20for%20high%2Dspending%20shoppers) will abandon a website that takes longer than three seconds to load.\
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Pages that take only one or two seconds to load have an [average bounce rate of 9%](https://royal.pingdom.com/page-load-time-really-affect-bounce-rate/), but pages that take five seconds to load have an average bounce rate of 38%.

<figure><img src="/files/0SfF9GKF9afwhkPgXgue" alt=""><figcaption></figcaption></figure>

### What are the Factors that Impact Site Speed? <a href="#what-are-the-factors-that-impact-site-speed" id="what-are-the-factors-that-impact-site-speed"></a>

1. Heavy Visual Effects.
2. Too many high-definition images.
3. Non-Optimized Videos.
4. Excessive usage of plugins and Scripts.

But Webrex SEO App offers you the solution for it i.e. Google Page Speed. You just need to log in to the App and Click On the **Google Page Speed** tab. Click On the **Enable Speed Optimize b**utton

You can check the Speed status before optimization and After optimization and compare both.&#x20;